Factors Influencing Electronic Commerce Adoption in Small and Medium Businesses: An Empirical Study in Thailand
نویسنده
چکیده
This study examines the factors influencing the variations of e-commerce adoption decisions in small and medium businesses in Thailand. Based on the literature review, three groups of factors are identified, including organizational, technology, and environmental factors. Firms are classified into three main groups based on the extent to which an organization is relatively earlier to adopt e-commerce than others, namely adopters, prospectors, and laggards. Data was collected through a national survey in This chapter appears in the book, Electronic Commerce in Small to Medium-Sized Enterprises: Frameworks, Issues and Implications, dited by Nabeel A.Y. Al-Qirim. Copyright © 2004, Idea Group Inc. Copying or distributing in print or electronic forms without written permission of Idea Group Inc. is prohibited. 701 E. Chocolate Avenue, Suite 200, Hershey PA 17033-1240, USA Tel: 717/533-8845; Fax 717/533-8661; URL-http://www.idea-group.com IDEA GROUP PUBLISHING
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